There’s nothing like a dramatic headline to get your attention, is there?!
Those three words “Vodafone kills 360″ are all over the internet this morning. When I saw them I wondered whether it was a reaction to last week’s news about how mobile phones are harmful to us all (here we go again). Here’s that article if you didn’t catch it http://www.fairwarning.org/2011/10/report-claims-fcc-underestimates-cellphone-radiation-hazard/
I then wondered whether it was because of people using their cellphones while driving. That has definitely killed 360 in its time.
Or did they kill 360 staff? As an ex Voda employee myself, I sincerely hope not. There are better ways of letting people go than killing them.
So I dug further, and found that Vodafone has decided to kill Vodafone 360, their operator-branded cloud service.
The best article I found on it was this great analysis on Rethink Wireless, which discusses the role that carriers play (and will play going forward) with respect to cloud services. A good read.
In the article it mentions that Vodafone is asking all users to download their stuff and make a copy before the service is turned off. That reminds me of the article we posted the other day about cloud services, the need for 99.999% availability, and that awful T-Mobile Danger Sidekick fiasco where they lost all their customers’ data. Check it out here.
So, Vodafone 360 does a 180. Is that tomorrow’s headline? Not quite as catchy as “Vodafone kills 360″ is it?