Buzzword bingo for appsPosted: October 31, 2011 | |
What is a buzzword?
The app world, mobile world and software world are going through a period of tremendous change and growth, just as they did in the dot-com days a decade ago. And whenever that happens, there’s buzz and noise … and whenever that happens there are buzzwords. As AppCarousel gears up for launch, and as we head to yet another conference next week, we sat down and identified all the great buzzwords in our sector, and there are lots because AppCarousel is into app discovery, app merchandising, app showcasing, and even more techie things like HTML5. So we then decided to have some fun … but first, let’s understand exactly what a buzzword is.
Wikipedia has a page on buzzwords, and they say;
- A buzzword (also fashion word and vogue word) is a term of art, salesmanship, politics, or technical jargon that has begun to see use in the wider society outside of its originally narrow technical context
- Buzzwords differ from jargon in that jargon is esoteric but precisely defined terminology used for ease of communication between specialists in a given field, whereas a buzzword (which often develops from the appropriation of technical jargon) is often used in a more general way
- Thought-control via intentional vagueness
- To inflate the trivial to something of importance and stature
- To camouflage chit-chat saying nothing
AppCarousel addresses the need of the app economy [whoa, app economy is a buzzword and that’s not even on the card!] for better discovery and promotion of apps, including not only Android and Apple apps but web apps,Flash videos, Java apps, and any other type of digital content, whichever app store or website that content might reside in, by selectively curating groups of content for specific types of users then by leveraging the power of personalized targeting of that content, via the rich HTML5 based AppCarousel showcase, resulting in a superior merchandising experience for the brands that care about that content and those users.
2 fugitives hiding out under a bridge in The City got caught by police when asked where are they from and one responded “Frisco”. The cop stated that “no one in The City calls it Frisco”.