SUWANEE, Ga., Jan. 8, 2013 /PRNewswire/ — ARRIS Group, Inc. (Nasdaq: ARRS) today announced the addition of the ARRIS Market, an application store launched in conjunction with partner AppCarousel™ as part of the ARRIS Whole Home Solution Moxi User Interface experience. Launched in an HTML5 browser, the MSO customizable ARRIS Market will present a full screen app store enabling subscribers to interact with social media, enjoy games, and consume alternate forms of over-the-top content all managed, formatted and optimized for the big screen experience.
ARRIS has engaged with several cable service providers to understand and define their desired apps and assist with customizing genres, store front, specific apps, and other custom requests. AppCarousel will focus on procuring, curating, and managing various apps, as well as hosting the app platform that will deliver the Application Store.
The ARRIS Market is based in HTML5, and like many elements of the Moxi user experience, including the recent addition of an HTML5 browser, it is designed to be customized by the MSO. This customization enables MSOs to better compete with an in-home brand and bond message for their subscribers.
“We are excited about enabling these new capabilities for operators deploying the ARRIS Whole Home Solution,” said ARRIS VP Product Management Ron Miller. “We are committed to increasing the value and popularity of the ARRIS Whole Home Solution through the evolution of the application space and the cable-driven ecosystem of home entertainment.”
The ARRIS Market will be introduced in a series of Moxi software releases during 2013.
The initial release will feature such content as Facebook®, Twitter™, Yelp®, weather, news, and games. The offering will be regularly enhanced and refreshed, giving subscribers a series of new experiences throughout the year.
Supporting the growth and innovation in the ARRIS Market will be the future release of the ARRIS Web Services SDK, a comprehensive suite of developer focused APIs and tools for creating a new generation of custom apps developed around the powerful resources of the ARRIS Whole Home Solution. The Web Services SDK will only be made available to MSO partners and key developers chosen by ARRIS to ensure the highest quality experience for the subscriber.
The introduction of the ARRIS Market will open up a variety of new potential revenue generating opportunities for service providers. Some may require additional custom work to support new types of billing integrations, special content arrangements, or select integrations with the Moxi UI. ARRIS is committed to exploring all of these types of services to deliver a unique, high value opportunity to the MSO community and its subscribers.
ARRIS is a global communications technology company specializing in the design, engineering and supply of communications and IP technologies that support broadband services for residential and business customers around the world. The company supplies broadband operators with the tools and platforms they need to deliver and monitor advanced video, data and voice subscriber services, including whole home video across multiple screens, ultra high-speed data, personalized advertising and carrier-grade telephony. Headquartered near Atlanta, in Suwanee, Georgia, USA, ARRIS has R&D centers in Beaverton, OR; Chicago, IL; Cork, Ireland; Kirkland, WA; Redwood City, CA; Shenzhen, China; State College, PA; Tel Aviv, Israel; Wallingford, CT and Westborough, MA, and operates support and sales offices throughout the world. Information about ARRIS products and services can be found at http://www.arrisi.com.
SOURCE ARRIS Group, Inc.
Alex Swan, ARRIS Media Relations, +1-678-473-8327, email@example.com
AppCarousel is in Orlando Florida for the annual SCTE cable industry tradeshow, conference and exhibition. Click the pic on the left to reach the official SCTE expo website. We are on the ARRIS Whole Home Solution booth, announcing and demonstrating some brand new developments in “apps for TV” and “TV app stores”. We can’t say too much ahead of the show, but suffice to say that the MSOs (cable operators) will love what we are launching at SCTE. Here’s a sneak peek;
To meet with us at the show, simply send an email to info <at> appcarousel . com
Here’s how the SCTE organizers describe their show;
SCTE Cable-Tec Expo® 2012—the industry’s engineering show of the year—hosts 10,000 attendees annually and provides the opportunity to discover and learn first-hand about the latest in cable telecommunications technology, products and services in one cost-effective setting.
SCTE Cable-Tec Expo® will be held at the Orange County Convention Center, Oct. 17-19, 2012, in Orlando, FL. Pre-conference and preview events will take place on Oct. 16 and technical workshops and sessions are scheduled for Oct. 16-19.
A wide variety of educational sessions, hands-on state-of-the-art exhibits and networking opportunities enable all levels of cable telecommunications technology experts to obtain the resources of technical information crucial to their company goals during Cable-Tec Expo.
Executive and mid-level attendees from the industry’s top operating companies attend Cable-Tec Expo and nearly 400 of the industry’s most prominent technology companies showcase their services and technologies. 80% of operating attendees represent decision makers & key influencers. Nearly 34% of operating attendees comprise of executive-level to director/vice president positions.
Attendees from nearly 55 countries rely on Cable-Tec Expo to experience all engineering, all the time. International presence during Cable-Tec Expo 2011 increased 21% over 2010.
The Expo exhibit hall provides an invaluable learning environment which features “hands-on” instruction from nearly 400 technology companies. Exhibitors and attendees alike will discuss various cable telecommunications applications, products and services that technology delivers.
About the SCTE
The Society of Cable Telecommunications Engineers (SCTE) is proud to serve as the technical and applied science leader for the cable telecommunications industry. Since its beginning in 1969, the Society has been dedicated to providing meaningful resources and programs for its members and the industry.
From industry-wide initiatives to create more efficient operations to technical training programs on the latest technologies to job aids to assist field personnel in their everyday responsibilities, SCTE has programs and benefits for every professional level in the industry. The Society’s “Boots to Suits” philosophy is designed to not only enhance the careers of technical employees throughout the network, but also provide operators with a well-trained workforce that, ultimately, means a more efficient system, economic benefits and an improved customer experience.
Peggy Albright has published an excellent and insightful article on Vision Mobile’s blog which debates the role of apps on TV, second screen apps and companion apps / companion devices. Terry Hughes, our Managing Director here at App Carousel, is featured as a thought leader in this emerging and exciting new space for apps.
Read the full article by clicking the picture or clicking here.
And share your thoughts on the future of apps on the big screen by adding a comment below.
A few weeks ago we attended the CableLabs Summer Conference (read about it here). The hottest topic there was “second screen”. What does this mean?
Well, most people with disposable income have several screens these days; they have a smartphone, they may also have a tablet, and they definitely have a TV or two. At the moment, each of those experiences are isolated, different and unrelated. What you do on your tablet is in no way related to what you do on your TV (unless of course you are watching a movie and you decide to use your tablet to look up the name of one of the actors, that’s about as far as it goes). So the concept of;
- second screen
- companion apps
- companion devices
… is all about delivering experiences that are connected and seamless across all the screens and devices that you own.
There’s a great definition at Wikipedia http://en.wikipedia.org/wiki/Second_screen
A great example is a start-up called Kwarter.
They have identified that one of the biggest opportunities for multiple screen engagement is when you are watching sports on TV. You want to comment on the game with others, your buddies may be elsewhere in the world, you want to meet other fans of your team, and you want to have friendly wagers on what’s about to happen next on the field of play. However you don’t want to use the TV screen itself to do all of that because that would mean missing the live action while you switch to other pages. So Kwarter enables you to pick up your tablet and do all those fun engaging things on your “second screen”. That’s an example of where a companion app is running on a companion device to deliver a second screen experience – that’s it for the definition and overview!
At AppCarousel we see this second screen movement as one of the most exciting things in the technology space, because it embraces the growing sophistication of users and their devices, and has the potential to turn the last “old school” business – that of linear broadcast mass-blast TV – into something truly interactive, without everyone having to go out and buy a new interactive TV. Think of the possibility for advertisers and brands;
- TV ads can become interactive in real time (get more info on your companion device, get a coupon for the product, re-watch an ad that you were interested in, if you like that Ford car you saw in the ad use your tablet to create your own car with the specs and color you want and then check out the exact price and availability etc.)
- merchandising can become more relevant and personalized; if my smartphone knows what I am watching on TV (e.g. I am a fan of sports stations and car channels), then the ads and apps it recommends can be way more targeted
- advertisers can finally create a feedback loop; instead of not knowing what someone is watching or whether they care, encouraging them to interact with the brand via their companion device gives them unparalleled visibility
Let’s face it; people are distracted these days. 60% of people watching TV are messing with other devices. So broadcasters and brands are trying to find ways of distracting them with their own shows, products and services!
To conclude this short look at a new phenomenon – “second screen” – let’s try to boil it all down to a few scenarios. Can we categorize the use cases? Here goes …
- There are second screen experiences that mirror the one on the big screen. For example, I can watch MLB games on my TV, then take my tablet up to bed to continue watching the same game
- There are companion apps that give me additional / supplementary information and interactivity regarding what I am watching (to continue the MLB example, the MLB app gives the real-time plays, stats and player profiles while the game itself is on the big screen)
- There are devices and apps that are effectively remote controls for the big screen. At the NCTA conference in Boston this year, ARRIS (market leaders in set top boxes), demonstrated an iPad app that not only provided you with a more rich and interactive channel guide so that you could decide what to watch, but was also a full remote control for the set top box so that you didn’t have to look down the back of the sofa for that remote
- There are apps that extend the experience and make it more interactive. The example I gave earlier where I see an ad on the TV for a Ford car is a good one because in a quick 30 second commercial there is no way I can get enough info or find out more about whether that car has the features I want (or indeed whether it is in my price range or whether Ford Employee Pricing is on right now in my area). However by scanning a QR code on screen or typing in a short URL I can either get the Ford app or go straight to the web page designed to complement the ad, and I can carry on looking at the car for as long as I like
- Did we miss any categories or use cases? Feel free to comment at the bottom of the article
In summary, I think you can see the enormous opportunities ahead as companion devices interact in real time with that big screen in the corner of the room … but wait, TVs and big screens aren’t just restricted to living rooms. They are in public places, they are used as billboards, they are on trains and buses, at sporting venues, in malls, and on and on.
The next article in our series will look at some of the biggest names in home entertainment and gaming (Microsoft, Nintento etc.) and how they are starting to embrace the second screen revolution.
Managing Director, AppCarousel www.appcarousel.tv
Today an article by Tim Kridel of Digital Innovation Gazette was published, following an interview with AppCarousel’s Managing Director Terry Hughes a short while ago.
You can access the article by clicking the picture, or here.
A few snippets to get you in the mood for the subject … (all these are quotes from Terry Hughes)
The headline grabber is: too many apps, too hard to find what you need. However, it’s more than that. Today, users have to think about where to look for apps and what keywords to search for. Why should they? Why shouldn’t a baseball fan be presented with a highly relevant and targeted set of apps and associated content related to his beloved sport, without him having to think about what type of app he needs and where that might be located? … That is the essence of curation.
These days, anyone can create a mini store that’s relevant to a particular audience and make money in the process. Some curators use their store as a means to an end — for example, bloggers or journalists who use it to draw more people to their work. Others make money from the established business models…
Curation is all about the human touch. For example, here at AppCarousel, we have teams of people that understand the entire app landscape. For any given store, they research the target demographic and the goals of the store, whether that’s awareness building, brand showcasing, monetizing or complementing an existing service. Then, we work with our clients to hand-select apps and associated content that users will love
Let’s take the fast emerging “apps for TV” market as an example, where TV viewers are able to discover and run apps while sitting on the sofa. TV is ideal for curation because viewers don’t want to browse thousands of apps on a TV. They are in a mode where they want to be informed and shown new things, and there are subsets of apps more relevant to the TV environment (e.g., leanback experiences, entertainment apps, companion apps to shows)
Add your thoughts on curaion and the curated app store experience below. We would love to hear from you.
The AppCarousel team
Hi from Keystone Colorado where the altitude is a breathtaking 9000 feet (literally) and where the attitude is decidedly “innovation in the cable industry”. It’s CableLabs’ bi-annual conference and expo, and the AppCarousel team is delighted to be one of the exhibitors and vendors at the event.
What fascinates me about the cable industry (of which this event is a microcosm) is that it’s everything from large equipment, switches, head ends, and plant, all the way through to the growing areas of apps and app stores, which we specialize in. It’s a diverse range of vendors for sure, but judging by the level of interest in our “app stores for TV” proposition [www.appcarousel.tv] it’s clear that apps are front and center in the minds of MSOs and their solutions providers.
The CableLabs event is also good because it’s private; it’s only open to MSO cable operator member companies + vendors to the industry. So everyone you see in the above picture is a cable industry executive. Our booth was busy from 9am to 7pm as you can see. A lot of new friends were made in one day.
- he talked about the changes in social dynamics, where the ultimate is true visual collaboration (very relevant for the TV industry)
- he talked about how the experience is becoming truly personal (what does that mean for TV where in general there is one in every room, the family gather round, and there’s nothing personalized about it today)
- he discussed how networks are evolving, and “pervasive connectivity” being the ultimate goal, where you don’t have to think about what network you are connected to, or via which device, it becomes seamless to the user
- he then went on to talk about gadgets, and everyone today having a “family of devices” so while you are watching TV you may also have a tablet next to you for a second screen experience and a smartphone for texting your buddies
- finally he analyzed the future of content, and the potential role of the MSOs in offering cloud storage that is truly secure (would you rather trust your lifetime of pictures taken, and your bank statements, to Google or Box.net, or to your cable company?)
I will leave you with a quote from Phil:
Ideas without execution is a hobby
As the cable industry evolves very quickly from broadcasting linear channels to a rich media world of streaming, IPTV and apps, execution will be everything … and much of the debate at CableLabs was about exactly that; executing on the promise of a new generation of connected TV and smart TV.